Marketing Partner of the Year recognises badged TikTok Marketing Partners in the Creative, Creator, and Agency categories. These categories celebrate highly collaborative agencies that make TikTok a priority, demonstrating the programme's key pillars via their expertise, experience, and commitment to TikTok and its clients.

• Creative category recognises officially badged creative agencies in the TikTok Marketing Partners Programme. Winners must demonstrate the ability to drive creative impact and produce award-winning creative examples on TikTok.

• Creator category recognises officially badged creator agencies in the TikTok Marketing Partners Programme. Winners must demonstrate the ability to identify, engage, and collaborate with creators on TikTok, aligning their unique style and voice with our brand narratives for maximum impact.

• Agency category recognises officially badged all-in-one agencies in the TikTok Marketing Partners Programme that excel at both media buying and creative. Winners must demonstrate exceptional ability to navigate the digital landscape, optimize advertising spend, and drive impactful results for brands through creative production abilities.

*Submissions are not required for Marketing Partner of the Year.