GOLD WINNER: Dibao

Di Bao Xa

Building on their two-year TikTok success, TCC & Partners Agency teamed up again with Dibao Vietnam for the "Di Bao Xa" ("How Far Have We Gone") campaign. This campaign leverages positive messages to spark a spirit of exploration and conquest in young audiences by showing Dibao's electric vehicles in a unique way – through user-generated content.

SILVER WINNER: Pepsifood

Lay's Taste Superiority Y1

Being the brand that always brings the joy to people, Lay’s recognizes a Vietnam common yet unspoken mealtime moment: the dilemma over the last piece of food. They chose TikTok to breath the Gen Z’s (Lay’s audience) life into Vietnam cultures, and make it become the subculture via triggering to them break the norm and igniting new ways of responding from the youth towards the last piece.

BRONZE WINNER: Spotify Vietnam

Wrapped 2023

 Spotify has not yet established a large presence in Vietnam. They needed to make sure our very first Vietnam Wrapped campaign was bold and exciting enough to secure record-breaking numbers in awareness and talkability; especially in the midst of a cluttered online landscape in Q4, with many other entertainment accounts also fighting to stand out.

GOLD WINNER: The Bad God

Super Brand Day Campaign

"Ever seen a birthday party with 30k people joining?" Celebrating their 2nd birthday, The Bad God, a brand built their success on TikTok, aims to smash their own records with the biggest-ever Super Brand Day campaign.

SILVER WINNER: Procter & Gamble VN

Tự Lập Chuẩn Gen Z | Gen Z IN CHARGED!

Understand insights of many Gen Zs who have to leave their families and enter a life stage where they’re experiencing many key milestone of their lives, as a house of power brands - P&G wants to empower Gen Z to overcome social prejudices, dare to face all difficult and BE IN CHARGE of your home, your body and your skin by launching…. campaign of GEN Z IN-CHARGED!

SILVER WINNER: L'Oreal Vietnam - Cerave

Elevate Your Skincare: CeraVe's TikTok Boutique Premiere

The "Elevate Your Skincare: CeraVe's TikTok Boutique Premiere" aimed to redefine CeraVe's presence in Vietnam by strategically spotlighting the overlooked body care category. Their objective was twofold: harness TikTok's dynamic platform to establish CeraVe as a body care leader and resonate with Gen Z and introduce the TikTok Shop facilitated seamless shopping, fostering direct-to-consumer interactions.

SILVER WINNER: Woori Bank

Live in the Woo

The campaign was designed to navigate through and rise above the cluttered banking and financial marketing space, redefining value for Generation Z by presenting Woori Bank as a premium, digitally-native banking partner that understood their aspirations beyond low costs and discounts.

BRONZE WINNER: Techcombank Vietnam

Techcombank Marathon - Run for a greater Vietnam

The TikTok campaign's ambition transcends mere brand promotion; it aspires to metamorphose the Techcombank Marathon into an indomitable social phenomenon.

BRONZE WINNER: Unilever Pureit

New Source of Growth Optimization

Facing to the challenge of how to sell premium water purifier products with an AOV of 10-15 million VND on a platform which is assumed to be suitable with lower AOV such as fashion & cosmetic, by leveraging TikTok's captivating & creative videos and broad audience, Pureit and PMAX aspired to exceed the efficacy of platforms to initiate a lead generation campaign, aimed at both new and existing premium users to foster long-term growth through highly relevant content.

GOLD WINNER: The Bad God

Super Brand Day Campaign

 "Ever seen a birthday party with 30k people joining?" Celebrating their 2nd birthday, The Bad God, a brand built their success on TikTok, aims to smash their own records with the biggest-ever Super Brand Day campaign.

SILVER WINNER: Mela Việt Nam

Mela, start from zero, has transformed into a hero

Mela adopted a comprehensive approach, seamlessly integrating branding and performance activities on the platform. Mela’s TikTok success hinges on compelling content. With a central theme of infusing each product with motherly love, Mela seamlessly communicates this message through diverse content initiatives.

BRONZE WINNER: Nerman

SBD 2023 - Birthday campaign

This campaign is not only crafted to mark a significant milestone in Nerman's development journey, celebrating Nerman's 3rd anniversary, but also aims to generate a new wave in the men's personal care market, Expand Brand Recognition, Boost Sales Growth, and simultaneously Introduce a New Product - Deodorant Spray.

GOLD WINNER: Meta Ecom

Meta Ecom Group is an exquisite open e-commerce ecosystem that operates with the noble mission of "Let Vietnamese Ecommerce Grow", delivering impeccably effective and optimally tailored solutions to esteemed brands and discerning individuals across diverse e-commerce platforms, with a special emphasis on the distinguished TikTok & TikTok Shop strategies.

SILVER WINNER: TCC & Partners

TCC & Partners transforms the ordinary into the extraordinary, promising bold ideas and digital innovation to uplift your brand performance and make your story unforgettable.

BRONZE WINNER: EssenceMediacom

GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. The agency has disrupted the old models across media, creatives, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

BRONZE WINNER: Newtab

NEWTAB offers top-notch digital marketing services, specializing in consulting and executing campaigns on TikTok, and creating optimal shoppertainment services for brands through Content - Creator - Commerce - Ads Empowerment.

SILVER WINNER: TCC & Partners

TCC & Partners transforms the ordinary into the extraordinary, promising bold ideas and digital innovation to uplift your brand performance and make your story unforgettable.

BRONZE WINNER: Cheil Vietnam

Connection is the heart of everything we do. We go beyond the algorithm, using data to inform our creative vision and craft platform-native content that truly connects with the audience. From IMC marketing, social media campaigns and media performance to retail activations and content production, we build compelling data-driven experiences that bring your brand and customers together in meaningful ways that last. Every chance we can, we Connect.

WINNER: Ecomdy Media

Ecomdy Media has shown an exceptional ability to navigate the digital landscape, optimize advertising spend, and drive impactful results for brands through their creative production abilities.

WINNER: Plastiq

One of the first creative partners to be badged in Vietnam under the TikTok Marketing Partners program. Plastiq has driven creative impact and produced award-winning creative examples on TikTok, showing the success of these videos through Performance indicators (KPIs).

WINNER: Hepmil Creators' Network

Hepmil Creators' Network has demonstrated keen ability to identify, engage, and collaborate with creators on TikTok, aligning their unique style and voice with TikTok's brand narratives for maximum impact.