Shortlists announced

Best Branding Campaign

1. Dibao: Di Bao Xa
2. NESTLÉ: NESCAFÉ Coffee Concentrate Launch
3. Pepsifood: Lay's Taste Superiority Y1
4. Procter & Gamble VN (Olay VN): Fear Less, Face More with Olay
5. SAMSUNG: SAMSUNG BESPOKE - BE BEAUTY NOW (ĐẸP ĐI ĐỪNG ĐỢI)
6. Spotify Vietnam: Wrapped 2023
   

Best Commerce Campaign

1. GrabFood: GrabFood The Mega Deal Feast
2. L'Oreal VN: Elevate Your Skincare: CeraVe's TikTok Boutique Premiere
3. OniizVietnam: MÊeeeee chữ Ê kéo dàiiii
4. Procter & Gamble VN: Tự Lập Chuẩn Gen Z | Gen Z IN CHARGED!
5. The Bad God: Super Brand Day Campaign
   

Best Performance Campaign

1. Nutifood Nutrition Food Joint Stock Company: GrowPLUS+ NPD's Trailblazing TikTok Product Launch Campaign
2. Techcombank Vietnam: Techcombank Marathon - Run for a greater Vietnam
3. Unilever (Pureit): New Source of Growth Optimization
4. VNGGames: Kiem The Originnovation: How a Remake Game Rises to Mobile Domination
5. Woori Bank: Live in the Woo
   

Best Local Hero Campaign

1. BUMAS: BUMAS
2. Choidee: Board Game Thank Long
3. Mela Việt Nam: Mela, start from zero, has transformed into a hero
4. Nerman: SBD 2023 - Birthday campaign
5. The Bad God: Super Brand Day Campaign