Best Performance Campaign celebrates the measurable impact of paid TikTok campaigns, highlighting brands that harness TikTok to smash their lower-funnel objectives. We are looking for submissions that:

• Demonstrate impressive lower-funnel results via metrics like ROAS, CPA, CPI, CVR, conversions, and/or app installs.

• Measure and prove unique, standout performance via comparison to the brand's own benchmarks or results achieved on other platforms.

• Adopt a test-and-learn approach , using insights to guide campaign and creative optimisation to improve overall results.

*To be eligible for the TikTok Ad Awards 2024, the paid TikTok campaign's start date must fall between 1 Jan 2023 and 31 Dec 2023 inclusive.

*Feel free to download the offline entry form here , but online submission is still required for your campaign to be eligible for the TikTok Ad Awards 2024.