Shortlists announced

Best Branding Campaign

  1. DBS Bank: DBS TableTok
  2. GOMO by Singtel: GOMO TikTok Hijack Campaign
  3. Haleon: Caltrate #MoveYoungChallenge: Flexing Joint Health on Tiktok
  4. HP Incorporation: HP, The OG of Innovation (#HPtheOG)
  5. Klook: Klook's 9th Birthday Campaign
  6. Knorr: Eat Me If U Dare
  7. Lazada: 100 LazBeauty Experiments
  8. Ministry of Home Affairs: MHA Anti-Scam Campaign
  9. SG Enable: Frequently Awkward Questions
  10. Singapore Civil Defence Force: SCDF What's your Emergency?!
  11. Singapore Tourism Board: Made in Singapore

Best Performance Campaign

  1. Grab: Grab HAHAHALF OFF SALES - Where laughter meets unbeatable deals!
  2. HSBC Life Singapore: HSBC Life Cancer Care Campaign
  3. Jobs on Demand: Jobs on Demand TikTok Campaign
  4. McDonald’s Singapore: McD December Blockbuster Deals
  5. Ogawa: Ogawa Singapore TikTok Shop Sales & Performance Campaign
  6. Royal Caribbean Asia: Royal Caribbean Asia's Senior Special Promo Campaign
  7. Singapore Sports Hub: FIBA Intercontinental Cup Singapore 2023
  8. Singtel: How Singtel harnessed the power of TikTok to co-create with Singapore’s next generation SMBs
  9. STERRA TECH: Sterra Air Purifier TikTok Campaign
  10. Visa Asia Pacific: Strategic Organic Creative (SOC) Engine – Pilot

Best Local Hero Campaign

  1. Jobs on Demand: Jobs on Demand TikTok Campaign
  2. Lendela: Lendela TikTok Creative Exchange Campaign
  3. Sterra: Sterra Air Purifiers Conversion Campaign
  4. TK Trichokare: TK Trichokare TikTok Campaign