GOLD WINNER: Singapore Civil Defence Force

SCDF What's your Emergency?!

The rise in Emergency Medical Services (EMS) demand, especially during COVID, strains the Singapore Civil Defence Force (SCDF) to assess situations swiftly and provide timely medical attention. To address this, SCDF focused on educating Singaporeans to dial 995 only for emergencies, aiming to equip them with the ability to assess true emergencies before calling for an ambulance.

SILVER WINNER: SG Enable

Frequently Awkward Questions

TikTok is known to be a platform to facilitate conversation and action amongst communities, so for our UnAwkward campaign we wanted to leverage the platform to facilitate positive and meaningful conversations people had about disabilities in Singapore.

BRONZE WINNER: DBS Bank

DBS TableTok

DBS aimed to become a trusted source of financial information on TikTok, aspiring to enhance financial literacy and streamline their financial journey with relevant products and services.

BRONZE WINNER: Ministry of Home Affairs

MHA Anti-Scam Campaign

MHA launched a TikTok campaign to equip local audiences with knowledge about evolving scam tactics and prevention methods. The campaign aimed to educate about scam types, their signs, and prevention, while also fostering a community for sharing and learning from experiences.

GOLD WINNER: Sterra

Sterra Air Purifier

Sterra utilized TikTok campaigns to launch their latest innovation, the Air Purifier. Through targeted ad campaigns and interactive creator content, they highlighted the product's features, such as cutting-edge technology and superior air purification capabilities.

SILVER WINNER: Singapore Sports Hub

FIBA Intercontinental Cup Singapore 2023

The campaign aimed to raise awareness and create memorable experiences for basketball fans at the FIBA Intercontinental Cup Singapore 2024 hosted at the Singapore Sports Hub, while engaging a broader audience through branded content with the goal of selling tickets to the competition.

BRONZE WINNER: JobsOnDemand

JobsOnDemand TikTok Campaign

The objective for JobsOnDemand was simply to continue to grow the number of app downloads while driving down CPI, admist their already healthy number of monthly downloads.

GOLD WINNER: JobsOnDemand

JobsOnDemand TikTok Campaign

The objective for JobsOnDemand was simply to continue to grow the number of app downloads while driving down CPI, admist their already healthy number of monthly downloads.

SILVER WINNER: Sterra

Air Purifiers Conversion TikTok Campaign

Sterra embarked on a quest to not just maintain its status as Singapore's premier air purifier brand, but to soar even higher. Recognizing the transformative power of TikTok, Sterra devised a campaign that not only pushed the boundaries of creativity but also left an indelible mark on the local community.

BRONZE WINNER: TK Trichokare

TK Trichokare TikTok Campaign

The campaign aimed to generate leads for hair treatment consultations while establishing a robust presence on the platform. As a pioneer in European Herbal Hair Remedies, the brand sought to engage a diverse audience on TikTok, where Singapore hair treatment brands were scarce.

GOLD WINNER: Starcom Worldwide

Starcom turned ideas into impact, elevating the local government campaigns to achieve TikTok Gold.

SILVER WINNER: VISIBILITI

VISIBILITI creativity and performance driven strategies, secured their client not just one but two awards across different categories.

BRONZE WINNER: OMD Singapore

OMD helped to break boundaries and redefine norms through innovative yet effective strategies producing award-winning campaigns.

GOLD WINNER: Hepmil Media Group

From government to banks, HEPMIL have struck TikTok gold with their creative and creator-led strategies.

SILVER WINNER: TBWA\Singapore

Turning Ideas into impact, TBWA\ paved the way for their clients success on TikTok.

BRONZE WINNER: Stratgeist

Stratgeist empowers brands to achieve maximum potential through their brand campaigns.

WINNER: Amplify

Amplify won for their adeptness in identifying, engaging, and collaborating with creators on TikTok and aligning their unique style and voice with TikTok's brand narratives for maximum impact.

WINNER: Entravision

Entravison demonstrated exceptional skills in navigating the digital landscape, optimizing advertising spend, and delivering impactful results for brands.