Shortlists announced

Best Branding Campaign

1. Burger King Malaysia: SOC (Strategic Organic Content) Engine Pilot
2. L’Oréal Paris: L’Oréal Paris Trendjacking on TikTok
   
3. Lazada Malaysia: Lazada LazBeauty 100 Experiment
4. Lipton: Lipton Masam Manis Sejaahti
5. MAGGI: MAGGI Pedas Giler Cheezy Berapi
6. Maybelline: Maybelline Dare to Bare, Go Nude
7. Maxis: Hotlink #GimmeMore TikTok Takeover
8. McDonald's Malaysia: #McDDoDaDip Chicken McNuggets
9. Samsung Malaysia: Misi Raya DOLLA - A Meaningful Raya with TikTok Hashtag Challenge & Branded Effect
10. vivo Malaysia: vivo V29 5G Shining Like A Star
    

Best Commerce Campaign

1. COSRX: COSRX 7/7 Campaign
2. Dmimi: How TikTok Saved Our Business
3. Elianto: Elianto Shopping Ads
   
4. Mewah Exclusive: Mewah Exclusive Shoppable Videos 
5. Zoo Berry: Zoo Berry Video Ads

Best Performance Campaign

1. Armila: KAK ELL VSA
2. Carsome: Using Smart Performance Campaign to Improve Lead Gen Performance
   
3. CelcomDigi: CelcomDigi Fibre 2023
4. Dr Cardin: DC-Tiktok Shop
5. emart24: emart24 loyalty app 8
6. Foodpanda: Bringing good food into your every day
   
7. Mewah Exclusive: Mewah Exclusive VSA Campaign
8. Sime Darby Property: Serasi
9. UMMA: Umma-TikTok Shop

Best Local Hero Campaign

1. Elianto: Elianto Shopping Ads
   
2. Dmimi: The Dmimi Turnaround: How TikTok Saved Our Business
3. Mewah Exclusive: Empowering a Local Muslimah Fashion Brand Through TikTok