GOLD WINNER: McDonald's Malaysia

#McDDoDaDip Chicken McNuggets

To captivate Gen Z in Malaysia, McDonald's Malaysia leveraging TikTok trends, particularly finger dance, to drive brand love and penetration among a generation that values unique experiences and personalization.

SILVER WINNER: Lazada Malaysia

Lazada LazBeauty 100 Experiment

Lazada aimed to boost mindshare and GMV for its LazBeauty category, targeting Gen Z. They collaborated with TikTok creators to launch Beauty Experiments, aligning with TikTok beauty trends and featuring authentic products.

BRONZE WINNER: Maxis

Hotlink #GimmeMore TikTok Takeover

Hotlink, facing declining sales and a challenger brand image post-merger, aimed to resonate with Gen Z prepaid users through their #GimmeMore campaign. The objective was to enhance brand affinity and relevance amongst competitors.

BRONZE WINNER: Maybelline

Maybelline Dare to Bare, Go Nude

Maybelline Malaysia aimed to maintain leadership in the Makeup Category amidst rising competition from viral TikTok trends. Their objective was to increase brand love and relevance, particularly among Gen Z, with the relaunch of the Vinyl Nudes Shock lipstick range.

BRONZE WINNER: Samsung Malaysia

Misi Raya DOLLA - A Meaningful Raya with TikTok Hashtag Challenge & Branded Effect

Samsung aimed to reverse declining market share and raise brand awareness among 18-29-year-olds during the Raya festive season. Facing stiff competition, they needed to stand out amidst the advertising deluge.

GOLD WINNER: Zoo Berry

Zoo Berry Video Ads

Zoo Berry, a Malaysian snack brand, sought to leverage TikTok's diverse user base to amplify their reach and increase product sales through TikTok Shop, recognizing the platform's potential for business growth.

SILVER WINNER: Dmimi

How TikTok Saved Our Business

Dmimi faced plummeting sales on their TikTok Shop, risking financial stability. The objective was to revive sales and engage customers effectively.

GOLD WINNER: CelcomDigi

CelcomDigi Fibre 2023

CelcomDigi Fibre faced low awareness and conversion despite superior offerings. They aimed to leverage TikTok's broad reach and targeting capabilities, offering a solution to penetrate the market dominated by TM UniFi and Maxis.

SILVER WINNER: Mewah Exclusive

Mewah Exclusive VSA Campaign

Mewah Exclusive, a Muslimah fashion brand, sought to explore TikTok Shop's Video Shopping Ads (VSA) to diversify their advertising and boost revenue alongside their Live Shopping Ads (LSA) strategy.

BRONZE WINNER: Armila

KAK ELL VSA

Armila Berhad aimed to surpass their 2022 benchmark of 8.3 ROAS for Video Shopping Ads (VSA) on TikTok. Leveraging Kak Ell's influence, they sought to create relatable content and simplify the skincare journey for their audience.

BRONZE WINNER: Carsome

Using Smart Performance Campaign to Improve Lead Gen Performance

CARSOME MY sought to evaluate TikTok's Smart Performance Campaign as an alternative to their web conversion lead generation strategies, particularly the "add-to-cart" (ATC) event, to improve efficiency and effectiveness.

GOLD WINNER: Elianto

Elianto Shopping Ads

Elianto aimed to drive online purchases and optimize ROAS for beauty products. Their strategy focused on engaging video content, regular updates, live streaming ads, and promotional campaigns.

GOLD WINNER: OMD

From fast food to fast internet, OMD have struck TikTok gold for brands across branding and performance.

SILVER WINNER: Proudlab PLT

Through their expertise in commerce and performance, Proudlab PLT has put the country's local heroes on the map.

GOLD WINNER: Leo Burnett

Leo Burnett bridged big ideas and creative use of tools, insights and trends to bring communities and brands together.

SILVER WINNER: Proudlab PLT 

Through their expertise in commerce and performance, Proudlab PLT has put the country's local heroes on the map.