GOLD WINNER: Hong Thong

วงจะดีต้องมีหงส์

We leveraged TikTok's strengths to create a new fun culture with the hashtag “วงจะดีต้องมีหงส์”, produced a promotional video for the swan pool float, engaged popular creators for Gen Z content, and used various TikTok tools and TikTok marketplace for promotion and sales.

SILVER WINNER: NESCAFÉ THAILAND

NESCAFÉ YourSong

To revitalize its BLEND & BREW product line amid a competitive Thai coffee market and declining Mixes Coffee penetration, NESCAFÉ launched a TikTok-focused campaign featuring a first-time vertical mini-series "First-Job-Der" with influencers, music marketing, and five product variants to engage younger consumers, showcase personalization, and solidify brand loyalty by leveraging TikTok's creative tools and influencer partnerships for maximum brand exposure and meaningful consumer connections.

BRONZE WINNER: Chang

Chang Friendship

Brand CHANG, celebrating friendship, re-arranged "Kawa Ja Rak" for a modern audience and launched a TikTok campaign inviting users to share memories and create new stories using a Capcut template and brand filters. The campaign aims to engage both teenagers and working adults by integrating an easy-to-use template with popular TikTok features, enhancing brand connection through shared experiences and nostalgia.

SILVER WINNER: Maybelline New York

Maybelline Super Stay Vinyl Ink Revival Collection (Try-On)

The campaign aimed to facilitate authentic engagement on TikTok, guiding users from curiosity to purchase by integrating Maybelline's beauty effects for virtual lipstick try-ons, addressing the challenge of in-store color testing. This initiative aimed to increase product consideration and sales by introducing the first lip try-on branded effect, alleviating the hesitation of online shoppers and enhancing their shopping experience by offering a realistic swatch display and an entertaining 'Open Mouth' trigger for trying on various lip colors seamlessly.

SILVER WINNER: Swiss Lab

Swiss Lab: Real Users, Real Conviction

The campaign's goal was to establish awareness and trust for Swiss Lab, a new brand facing low credibility and awareness; the strategy utilized TikTok to highlight product effectiveness through authentic videos, live sessions, testimonials, and collaborations with creators to boost visibility, credibility, and sales.

BRONZE WINNER: GQ Apparel

GQ Workwear that works

The campaign aims to captivate Thai TikTokers with innovative apparel, tailored to their preferences, fostering engagement and driving purchases within the platform's dynamic ecosystem. Through strategic collaborations with diverse Thai influencers, authentically showcasing products in relatable scenarios, and leveraging TikTok live agencies and Product Sales Ads (PSAs) for sales growth and visibility, the campaign seeks to seamlessly integrate with the platform's spirit, entertaining audiences while enhancing the shopping experience.

BRONZE WINNER: Oishi

Oishi Summer

The campaign aims to reignite Oishi's brand presence by leveraging a decade-old Thai meme legend to engage Thai audiences in the search for 'Little Oishi' through meme influencer pages, emphasizing Oishi's continued tradition of giving away millions and reinstating its brand ambassadors

BRONZE WINNER: Swiss Lab

Swiss Lab: Real Users, Real Conviction

The campaign's goal was to establish awareness and trust for Swiss Lab, a new brand facing low credibility and awareness. Their strategy emphasized product efficacy through genuine brand videos, live sessions, and user testimonials, seamlessly integrating with the platform's ethos. By prioritizing authenticity and community involvement, Swiss Lab not only became the top brand on TikTok but also empowered content creators through commissions, exemplifying its commitment to genuine engagement and growth.

BRONZE WINNER: Chaba

เปิดตัว Winter แฮร์โทนิค ร่วงบางล้านเฟล

The brand's campaign aims to increase sales by addressing scalp problems, particularly during winter, leveraging TikTok's platform creatively by highlighting real customer issues, utilizing trending content, and constantly analyzing data to tailor ads effectively, resulting in remarkable sales growth solely through TikTok, while also positively impacting local communities by providing employment opportunities for underprivileged youth, showcasing the brand's innovative marketing approach and commitment to social responsibility.

GOLD WINNER: adapter digital group

adapter digital group, the powerhouse behind the triumphs of วงจะดีต้องมีหงส์, Chang Friendship, and Oishi Summer. Their innovative campaigns secured the gold at the TikTok Ad Awards Thailand 2024. As a leading media agency, they specialize in crafting compelling narratives and deploying strategic media placements to captivate audiences and drive results. With a finger on the pulse of digital trends, they deliver impactful strategies that drive results.

SILVER WINNER: UM Thrive

UM Thrive, the mastermind behind NESCAFÉ YourSong's success, clinching the silver award at TikTok Ad Awards Thailand 2024. They specialize in crafting strategic campaigns that resonate with audiences and deliver measurable results.

SILVER WINNER: Wavemaker Thailand

Wavemaker Thailand, the visionary force behind Maybelline Super Stay Vinyl Ink Revival Collection (Try-On), secured the silver award at TikTok Ad Awards Thailand 2024. They specialize in strategic media planning and execution to deliver impactful brand experiences.

BRONZE WINNER: Digital Bites

Digital Bites, the powerhouse behind GQ Workwear that works, earning them the bronze award at TikTok Ad Awards Thailand 2024. As a leading media agency, they specialize in crafting dynamic campaigns that resonate with audiences and drive impactful results. With our strategic media planning and execution, we leverage the latest digital trends and insights to deliver compelling brand experiences.

GOLD WINNER: adapter digital group

adapter digital group, the powerhouse behind the triumphs of วงจะดีต้องมีหงส์, Chang Friendship, and Oishi Summer. Their innovative campaigns secured the gold at the TikTok Ad Awards Thailand 2024. As a leading creative agency, they specialize in crafting compelling content that resonates with audiences. With a finger on the pulse of digital trends, they deliver impactful strategies that drive results.

SILVER WINNER: Soho Square A Branch Office of WPP (Thailand) Ltd.

Soho Square, a Branch Office of WPP (Thailand) Ltd., the creative genius behind the triumph of Maybelline Super Stay Vinyl Ink Revival Collection (Try-On), clinching the silver award at TikTok Ad Awards Thailand 2024. As a leading creative agency, they specialize in crafting captivating campaigns that push boundaries and capture the essence of brands.

BRONZE WINNER: Rabbit’s Tale, Part of Accenture Song

Rabbit’s Tale, part of Accenture Song, is the creative force behind the success of GQ Workwear That Works, earning a bronze award at the TikTok Ad Awards Thailand 2024. As a premier creative agency, Rabbit’s Tale excels in crafting innovative and engaging campaigns that resonate deeply with audiences.