Best Branding Campaign celebrates the brands and agencies that pushed the boundaries of creativity with TikTok ads that feel truly native to the platform. We are looking for submissions that:

• Go native and entertaining with content that feels authentic in the For You feed – forget about that perfectly polished post, put your brand's unique spin on trends, and create your own cultural moment.

• Use power of sound to engage the TikTok community: tap into trending tracks, lean on our library of pre-cleared commercial songs, or make your own bespoke sound to create a TikTok-native sonic identity.

• Lean into creative tools and partners  like TikTok Creative Exchange, our Creative Partner Ecosystem, TikTok Creator Marketplace, creators, CapCut or the Creative Centre to create engaging ads.

*To be eligible for the TikTok Ad Awards 2024, the paid TikTok campaign's start date must fall between 1 Jan 2023 and 31 Dec 2023 inclusive.

*Feel free to download the offline entry form here , but online submission is still required for your campaign to be eligible for the TikTok Ad Awards 2024.