GOLD WINNER: TNT

TNT Petmaloop

In a daring display of the strength of their network across the Philippines, TNT tapped into the powerful livestreaming capability on TikTok which also bagged them the Guinness World Record for Longest Travel Livestream ever.

SILVER WINNER: Sting Philippines

Hataw 2.0

Sting wanted to democratize energy beyond the “tough guy trope” and establish a differentiated campaign that depicts the role of mental and physical energy across more diverse demographic, occasions, and professions.

SILVER WINNER: NutriAsia Inc.

Mang Tomas CongTV Campaign

The campaign was aimed at driving consumption of Mang Tomas by targeting the younger segment. The effort was to diversify the occasions of the usage of Mang Tomas Siga beyond regular usage & increase its relevance among younger demographic.

BRONZE WINNER: Nestlé

NESCAFÉ Kape’t Bisig

Nescafé launched an initiative to mobilize Filipinos to raise awareness and take part in helping the next generation of Filipino coffee farmers. The campaign aimed to strengthen the 'Bangon' (to rise) purpose by leveraging TikTok as a primary platform to drive awareness and foster engagement, whilst encouraging users to upload entries and actively engage with various content activations initiated by Kape’t Bisig across TikTok and other social media platforms.

BRONZE WINNER: Pocky

The Pocky Cha11enge

The main objective of Pocky’s campaign was to help make Gen Zs more social and reduce social anxiety among them. The approach was to launch the Pocky Cha11enge during Pocky Day 11.11 on a platform where their target audience are always on – TikTok. This TikTok challenge is made to unite friends in real life within 11 seconds.

BRONZE WINNER: Knorr Cubes

Tinola-Oke

The campaign aimed at boosting back Tinola's popularity, which has been increasingly gaining a reputation of being merely a bland soup among Filipinos through an entertaining, educating campaign with the secret ingredient being Knorr

SILVER WINNER: PepsiCo – FritoLay

Lay's Flavors Of The World

PepsiCo aimed to raise awareness and boost sales of their newly launched unique global flavors by highlighting and urging consumers to #OpenAWorldOfFlavors and celebrate diversity.

BRONZE WINNER: L'Oreal Philippines – Garnier

Vitamin C Serum 24H Livestream Marathon

To accelerate growth of their newly launched serum, with the objective of becoming top-of-mind in this era of fast-paced content consumption, Garnier resorted to its first-ever 24H Overnight Livestreaming Marathon, which featured a range of celebrities and influencers appearing live on Garnier’s TikTok to highlight the serum’s unreal benefits in fun and highly engaging ways.

GOLD WINNER: Nestlé Philippines

Maggi Barangay Nestlé Recipe Channel Pilot

Recognizing TikTok's value proposition around Shoppertainment, MAGGI led a pilot food recipe channel, @barangaynestle, offering shoppable recipes which fueled Nestle's growth & entertained users with valuable and healthy recipes while enhancing MAGGI's product appeal.

SILVER WINNER: L'Oreal Philippines – Garnier

Vitamin C Serum 24H Livestream Marathon

To accelerate growth of their newly launched serum, with the objective of becoming top-of-mind in this era of fast-paced content consumption, Garnier resorted to its first-ever 24H Overnight Livestreaming Marathon, which featured a range of celebrities and influencers appearing live on Garnier’s TikTok to highlight the serum’s unreal benefits in fun and highly engaging ways.

BRONZE WINNER: Wavemaker MNY (L'Oreal)

MNY 9.9 VSA

With the focus on maximizing revenue & driving sales, MNY via Wavemaker launched a TikTok Video Shopping Ad campaign with three featured products & a "Buy 1 Take 1" offer, aiming to drive sales and engage users.

SILVER WINNER: Dermorepubliq

Your New Holy Grail

The challenge for the brand was to scale the brand's relatability on TikTok while sustaining a competitive ROAS and navigating competition with larger budgets and established rivals in the market.

BRONZE WINNER: Tiny Buds Baby Naturals

Tiny Buds Tiny Remedies Super Sale

With the goal of reaching its target audience, moms on the platform as effectively as possible, included achieving an effective ROAS within a limited budget to maximize results.

GOLD WINNER: Wavemaker

Wavemaker swept award winning campaigns across categories & guided their clients tap into the strength of TikTok's innovative ad solutions.

SILVER WINNER: Openmind

Openmind led a powerful campaign for Nestle combining Business & community objectives & delivered it innovatively on TikTok.

SILVER WINNER: Publicis

Publicis Media executed highly effective campaigns for their clients Pepsi & Sting & won across two different categories, displaying their understanding of their client objectives & TikTok as a full-funnel platform.

BRONZE WINNER: Initiative (IPG Mediabrands)

Turning ideas into impact, Initiative paved the way for their clients' success on TikTok.

GOLD WINNER: Dentsu Creative Philippines

The agency helped their clients deliver complex ideas effectively using TikTok Ad Solutions creatively.

SILVER WINNER: Ace Saatchi & Saatchi Advertising

Ace Saatchi & Saatchi, delivered a unique & effective campaign for TNT Petmaloop with a daring creative concept that was unique to TNT Petmaloop & TikTok.

BRONZE WINNER: MullenLowe

They delivered a successful campaign for Knorr using TikTok native creators & entertaining creatives.