GOLD WINNER: blu by BCA Digital

Kastemer Ngablu

To reach massive awareness of blu TikTok's account. The challenge is to deliver a banking presence that is not financially preachy and generate effective yet efficient performance to reach blu's target audiences (Gen MZs).

SILVER WINNER: Google

Indonesia Ramadan - Google X Nasida Ria

To drive local preference for Google Search and looked to achieve this by integrating the product into a core cultural moment in Indonesia. Google wanted to remind young locals that Google Search is built to help them, in whatever circumstance they may find themselves in. As the centrepiece for this campaign, Google collaborated with local icons, Nasida Ria. Google remixed one of their biggest hits (Kota Santri), and released the original song through a series of TikTok-native music videos packed full of questions based on real searches from social listening.

BRONZE WINNER: Make Over

Make Over: The Real Match Powder Foundation for All Range of Shades

MAKE OVER aspires to enhance its brand image and establish itself as the foremost Professional Makeup Brand specializing in complexion expertise. It aims to be the go-to choice for every woman, offering tailored solutions for various skin types and an extensive range of shades from the lightest to the deepest. This objective is pursued through the latest innovation of Powerstay Matte Powder Foundation, recognized as the preferred complexion format, ensuring versatility and quality in makeup application.

GOLD WINNER: OMG

Empowering Women, Empowering Dreams: OMG Oh My Grande

OMG recognized TikTok Shop's potential, leading to the creation of OMG Oh My Grande, a livestream festival. This marks OMG's first partnership with TikTok Shop, breaking records for the most TikTok livestreams with affiliates. The initiative aims to onboard new affiliates, offering young women in Indonesia a source of income. OMG utilized TikTok advertising solutions to boost our event collaboration, increasing awareness and attracting visitors.

SILVER WINNER: Vaseline

Shop the Screen: Vaseline Brings TikTok Magic to Your Living Room

The goal was to cut through the clutter of social media by leveraging a TikTok first approach and recreating the TikTok Shop experience via TV to convince consumers to try Vaseline’s new variants. Along with this approach, Vaseline also wanted to educate and engage with its audience on TikTok by providing in-depth skincare hacks, education and fostering a sense of community through its TikTok page.

SILVER WINNER: Somethinc

RedFlagILike

 Somethinc launched exclusively new shades from the best selling Idol Lip Matte. It focused not only building awareness for the newly launched idol lip matte shades, but also trial and purchase for sales through our Consumer Journey. High competition in the beauty industry, Somethinc needs an out of the box strategic campaign to build awareness and virality to achieve the objective.

BRONZE WINNER: Nivea

#UpgradeCerahMu dengan NIVEA Super 10 Vitamin Body Serum

Nivea aims to win consumer hearts in TikTok with NIVEA Super 10 Vitamin Body Serum that was launched in other e-commerce platform in 2022 but has slow traction for sales. Nivea wanted to overdrive TikTok Shop Growth 2X GMV vs baseline in January 2023 and increase value per order in TikTok Shop.

GOLD WINNER: Somethinc

#KulitKalem

Building awareness, trial and purchase for sales through Somethinc's Consumer Journey by introducing the one and only patented ingredient by Somethinc, namely Calm Down. This ingredient is suitable for Angry Skin (Kulit Ngamuk), which means sensitive skin, redness, and poor skin barrier. The high competition in the beauty industry, particularly moisturizer, pushes Somethinc to create an out of the box strategic campaign to build awareness and virality to achieve the objective through the #KulitKalem campaign.

SILVER WINNER: Vaseline

Vaseline Sun Refreshing SPF50 Exclusive Launch on TikTok

Vaseline Indonesia strategically introduced Vaseline Sun Refreshing SPF50 exclusively on TikTok Shop. Leveraging the platform's potential for virality, our aim is to meet the rising demand for SPF50 product. The objective is to guide consumers seamlessly from product awareness to a strong desire for Vaseline SPF50, ultimately driving conversions—all within the TikTok app. This approach reflects Vaseline's commitment to maximizing campaign impact and addressing the evolving needs of the audience.

BRONZE WINNER: Nivea

#UpgradeCerahMu dengan NIVEA Super 10 Vitamin Body Serum

Nivea aims to win consumer hearts in TikTok with NIVEA Super 10 Vitamin Body Serum that was launched in other e-commerce platform in 2022 but has slow traction for sales. Nivea wanted to overdrive TikTok Shop Growth 2X GMV vs baseline in January 2023 and increase value per order in TikTok Shop.

GOLD WINNER: Eatsambel

Sambel NIkmat, Wangi Cita Rasa Tradisional

Increase sales via story telling with a light comedy concept and conversion goal via this campaign. Eatsambel aims to reach as many people outside our followers to maximize its organic reach for brand awareness.

SILVER WINNER: Yesamalika

Yesamalika | Tampil Beda | Tampil Berwarna

Yesamalika wants to be a pioneer brand with the concept of colorful and big sized friendly clothing. Yesamalika wants to invite all women in Indonesia to dare to be different and look colorful, and invite Indonesian women not to be inferior to their body condition, that chubby (gemoy) can also be beautiful and fashionable.

BRONZE WINNER: Skin Game

Reach & Traffic - Agustus

Skin Game aims to increase brand awareness and the brand's goal is to reach a larger audience through reach objectives on TikTok.

GOLD WINNER: Mindshare Indonesia

Mindshare drove Vaseline won silver in Best Commerce campaign by recreating the TikTok Shop experience on TV meant intertwining television's allure with TikTok's interactivity. Mindshare also got Vaseline won silver in Best Performance campaign by implementing a comprehensive ad strategy to launch Vaseline Sun Refreshing SPF50, In Feed Ads optimized for video views ensured a consistent presence, complemented by strategic placements in users' TikTok For You Page during peak engagement periods.

GOLD WINNER: PHD Media Indonesia

PHD drove OMG won gold in Best Commerce campaign by combining TikTok event Partnership, ads strategy, creator partnership and deliver powerful creative, moreover PHD also drove Make Over won bronze in Best Branding campaign by making top performing Branded Effect contents and expand its exposure through Spark Ads while also incorporating Interactive Add-Ons to enhance the interactivity of the communication.

SILVER WINNER: ADA Asia Indonesia

ADA Asia drove blu by BCA to have reached over 3 million with a cost per reach of Rp15, achieved 3 times the follower growth compared to normal periods and tripled audience comments compared to usual times.

BRONZE WINNER: OMD Indonesia

OMD drove Nivea won bronze both in Best Commerce and Best Performance campaign by highlighting Indonesian women skin problems and encourage them to to tackle their insecurities by using #Upgradecerahmu campaign.

GOLD WINNER: Alva Digital

Alva Digital bridges blu by BCA to win Gold in Best Branding campign by making Kastemer Ngablu contents to engage more with Gen Z, transforming a financial brand's customer service into something hyper-relevant, while also injecting easily digestible financial context.

SILVER WINNER: HudHud

HudHud drove Google to win silver in Best Branding Campaign by delivering a laughter-quenching, hyperlocal reflection of the zeitgeist, collaborated with local icons, Nasida Ria.

SILVER WINNER: Buzzohero

Buzzohero drove Nivea won bronze both in Best Commerce and Best Performance campaign by highlighting Indonesian women skin problems and encourage them to to tackle their insecurities by using #Upgradecerahmu campaign.

SILVER WINNER: LumbaLumba

LumbaLumba drove Vaseline to win silver in Best Commerce campaign by intertwining television's allure with TikTok's interactivity to address the growing concern and launch the specific variants which would alleviate this by winning with a Gen Z audience who have increasingly been contributing to Vaseline’s skin business and account for over 60% of TikTok’s users.

WINNER: Naisu

As a TikTok-first agency that is ever-ready to produce all TikTok things from content ideation, creative visual production, to KOL management, Naisu has created more than 3,500 videos across 100 brands in 10 countries and worked on around 1,000 videos with KOLs.