Shortlists announced

Best Branding Campaign

1. Bear Brand: Return to Purity: BEAR BRAND Inspired Rejuvenation On-the-Go on TikTok
2. blu by BCA Digital: Kastemer Ngablu
3. CLEAR: #ClearYourHead Duet Challenge
4. Google: Indonesia Ramadan - Google X Nasida Ria
5. Make Over: Make Over: The Real Match Powder Foundation for All Range of Shades
6. Royco: Royco World Eat for Good Day #TerimaTantanganRoyco
7. tiket.com: Tiket Hari Raya (THR)
   

Best Commerce Campaign

1. Make Over: Powerstay Glazed Lock Lip Pigment launch: the Pony's Effect
2. Maybelline New York: Unleashing the Power of Always-On Livestreams: Captivating Bigger E-Commerce Business Growth for Maybelline New York
3. NIVEA: #UpgradeCerahMu dengan NIVEA Super 10 Vitamin Body Serum
4. OMG: Empowering Women, Empowering Dreams: OMG Oh My Grande
5. Somethinc: RedFlagILike
6. Vaseline: Shop the Screen: Vaseline Brings TikTok Magic to Your Living Room

Best Performance Campaign

1. NIVEA: #UpgradeCerahMu dengan NIVEA Super 10 Vitamin Body Serum
2. Samsung Indonesia: Samsung Z Flip & Fold D2C
3. Somethinc: #KulitKalem
4. Telkomsel: MyTelkomsel Purchase
5. Vaseline Indonesia: Vaseline Sun Refreshing SPF50 Exclusive Launch on TikTok

Best Local Hero Campaign

1. AIUEO Indonesia: TikTok Ad for AIUEO's good impact
2. Cave Men’s Grooming
3. Eatsambal: Sambel Nikmat, Wangi Cita Rasa Tradisional
4. Skin Game: Reach & Traffic - Agustus
5. Yesamalika Official: Yesamalika | Tampil Beda | Tampil Berwarna